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What every school needs for an effective open day campaign.

Date: Wed 8th February 2023

School prospectus brochures in a pileAs open days are being planned in school offices across the country for the next intake of pupils in September, it’s a good time to review the printed material that you will be using to promote and inform visitors to encourage them to choose your school. You’ll need a pack that provides all the information a parent and pupil might need to make the right decision for them. But what does a good information pack consist of? We’ve made a list of all things we regularly print for our customers so you can make a checklist of what you might want to include in yours:

  • Business cards with the school contact details on
  • Leaflets showcasing activities available.
  • Prospectus
  • Pen
  • Bookmark
  • Notepad
  • All neatly contained in a presentation folder.

You’ll also need to consider making local residents aware of when your open days will be, you might do this on your website and social channels if you have them but things you can also consider putting up outside the school or distributing in the local community might include:

  • Banners
  • Posters
  • Flyers

With a long history in providing printed materials for the academic industry we understand there is a fine balance between having the printed material that reflects the quality of the school but doesn’t blow the budget. CSP are a long-established print company that have worked with hundreds of schools across Kent and the UK for over 40 years. We don’t just print; we get to know our customers and their needs so that we can tailor every printed piece to suit.

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CSP is part of The Meliora Group of Companies